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Motion Designer & Illustrator

Role: Illustrator and Animator

Client: Panera
Agency: Mother
Finishing: P.S.260

Process:

Being both the illustrator and motion designer, this was such a fun project for me! The purpose of this spot was to introduce the client's brand new lemonade drinks using a mixture of close-up shots and minimal 2D shapes.

Early explorations

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Finding out the right look:

Exploring the shapes and colors based on the agency's mood board.

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Getting closer to what they were looking for!

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ALTs

More exprolations! Playing around with density, saturation and texture:

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Saturated - With texture

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Muted - With texture

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Saturated - With texture

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Saturated - No texture

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Muted - With texture

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Muted - No texture

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Saturated - No texture

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Muted - No texture

Changing the rotation axis: