top of page

Role: Illustrator and Animator

Client: Panera
Agency: Mother
Finishing: P.S.260

Process:

Being both the illustrator and motion designer, this was such a fun project for me! The purpose of this spot was to introduce the client's brand new lemonade drinks using a mixture of close-up shots and minimal 2D shapes.

 

Early explorations

Finding out the right look:

Exploring the shapes and colors based on the agency's mood board.

Getting closer to what they were looking for!

ALTs

More exprolations! Playing around with density, saturation and texture:

Changing the rotation axis:

Our amazing Flame team helped me change the camera movement to try out an idea for the family shot.

Last but not least, here are 2 of my favorite finalists for the end card animation:

After color correction by our finishing team, I made some final color adjustments. And Voila!

You can watch the final spot on the top of this page!:)

© Golpar Jalali

  • Instagram
  • LinkedIn
  • TikTok
bottom of page