Panera | Golpar Jalali

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Motion Designer

Role: Illustrator and Animator

Client: Panera
Agency: Mother
Finishing: P.S.260

Process:

Being both the illustrator and motion designer, this was such a fun project for me! The purpose of this spot was to introduce the client's brand new lemonade drinks using a mixture of close-up shots and minimal 2D shapes.

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Early explorations

Finding out the right look: Exploring the shapes and colors based on the agency's mood board.

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Getting closer to what they were looking for!

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ALTs

Playing around with density, saturation and texture: