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Role: Illustrator and Animator
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Client: Panera
Agency: Mother
Finishing: P.S.260
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Process:
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Being both the illustrator and motion designer, this was such a fun project for me! The purpose of this spot was to introduce the client's brand new lemonade drinks using a mixture of close-up shots and minimal 2D shapes.
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Early explorations
Finding out the right look:
Exploring the shapes and colors based on the agency's mood board.
Getting closer to what they were looking for!
ALTs
More exprolations! Playing around with density, saturation and texture: