Motion Designer & Illustrator
Role: Illustrator and Animator
Client: Panera
Agency: Mother
Finishing: P.S.260
Process:
Being both the illustrator and motion designer, this was such a fun project for me! The purpose of this spot was to introduce the client's brand new lemonade drinks using a mixture of close-up shots and minimal 2D shapes.
Early explorations
Finding out the right look:
Exploring the shapes and colors based on the agency's mood board.
Getting closer to what they were looking for!
ALTs
More exprolations! Playing around with density, saturation and texture:
Changing the rotation axis:
Our amazing Flame team helped me change the camera movement to try out an idea for the family shot.
Last but not least, here are 2 of my favorite finalists for the end card animation:
After color correction by our finishing team, I made some final color adjustments. And Voila!
You can watch the final spot on the top of this page!:)